• Channel 4 research found prices are much higher for British customers
  • Claiming to be Norwegian or Australian produced a significant discount
  • ‘Supershoppers’ programme on Channel 4 reveals more tips for bargains
  • Presenters Andi Osho and Anna Richardson put products to the test 

British motorists renting a car abroad should lie about their nationality if they want the best deal, an investigation has found.

When Channel 4 researchers tried to hire a Ford Focus with rental company Hertz, they were quoted £24.99 a day.

But by changing their country of origin to Norway, the cost fell to just 198.50 kroner – or £15.79.

Channel 4 researchers found that prices to hire a Ford Focus (pictured, file photo) abroad were dramatically reduced when they lied about their nationality.</p>
<p>Claiming to be Norwegian or Australian secured the researchers a much better deal on their holiday rental” class=”blkBorder img-share” /></p></div>
<p class=Channel 4 researchers found that prices to hire a Ford Focus (pictured, file photo) abroad were dramatically reduced when they lied about their nationality.

Claiming to be Norwegian or Australian secured the researchers a much better deal on their holiday rental

A week later the same car was available for £66.98 a day.

If the hirer claimed to be from Australia, however, the price dropped by an astonishing £18.40 to just £48.50.

The Supershoppers programme on Channel 4 tonight reveals other ways that British consumers get a worse deal than their European counterparts.

Presented by stand-up comedian Andi Osho and presenter and writer Anna Richardson, the programme reveals money-saving tips and tricks of the trade. 

The pair put products from some of Britain’s biggest brands and retailers to the test to see which are worth the price-tag. 

Presenters Andi Osho (left) and Anna Richardson (right) show shoppers how to be more savvy in Channel 4 show Supershoppers
Presenters Andi Osho (left) and Anna Richardson (right) show shoppers how to be more savvy in Channel 4 show Supershoppers

Presenters Andi Osho (left) and Anna Richardson (right) show shoppers how to be more savvy in Channel 4 show Supershoppers